The Vans DQM General

September 12, 2011

DQM is proud to announce the opening of our second store, in partnership with Vans, The VANS DQM General. The store is located in the heart of Soho at 93 Grand Street, in a landmark building and a neighborhood full of history. The General will not only carry on the mindset, respect and authenticity of DQM, but teams it up with the knowledge and values of Vans, to cater to the growing skateboarding and lifestyle community in New York City and beyond.

“Over the past five years, no fewer than 100 people have asked me why we don’t have a store in New York City,” says Doug Palladini, Vans’ Vice President of Marketing. “My answer always was that we had so many great wholesale partners that our own store didn’t make sense, so when Chris from DQM approached us, it was the perfect opportunity. Chris and DQM really understand Vans as well as city culture and history, and know just how to bring our brands together to make something new and relevant for an area like SoHo”.

“Vans has been a huge part of my life in New York both in the world of professional skateboarding, I rode for Vans for a time in the early 90s, and then as a retailer, selling them to my customers every day for the past 8 years,” says Chris Keeffe, founder and owner of DQM. “Vans has this long and storied history coming out of California, but at DQM we felt like the story of what Vans means to people in New York City can still be told through the prism of our Vans experience: we don’t have pools to skate and we have snow on the ground for five months a year. We grew up finding a way to wear Vans that fit the style and climate of our city. I wanted to create a space where we can tell this story from the ground up; a place that’s rooted in our local community and makes sense to New Yorkers.” 

The General will carry a curated selection of Vans footwear and apparel for men, women and kids; DQM apparel; and a special collection of DQM for Vans designed apparel and footwear available only at the New York store. 

The Vans DQM General officially opens Thursday 9/15 at 93 Grand Street. Hours are 11am - 7pm Monday - Friday and 11am - 6pm Sundays. Ph. 212.226.7776. Follow us on Twitter @VANSDQM.

Posted by Staff on September 12, 2011 at 06:29 PM 14 Comments

14 Comments / The latest comment was posted 1316227267…

keith murray wrote…

Congrats Chris and the whole DQM family.  I will be sure to stop by when I make my trip to NY in October. 


Comment #1 posted on September 12, 2011 at 08:15 PM

tom wrote…

will this have an online shop as well?

Comment #2 posted on September 12, 2011 at 09:16 PM

Sieedah wrote…

Yay Yay!

Comment #3 posted on September 12, 2011 at 10:40 PM

dedleg wrote…

Psyched to check this out! Vans on my feet and DQM on my dome every day.

Comment #4 posted on September 12, 2011 at 11:09 PM

Aaron Joseph wrote…

Tom, we will have a section for all the goods up on our online shop shortly after we open shop.

Comment #5 posted on September 13, 2011 at 01:20 AM

localurker wrote…


local lurker needs a j o b

but likewise congrats you guys deserve it…
hard work pays off…

Comment #6 posted on September 13, 2011 at 06:16 AM

patrick wrote…

are you guys accepting resumes?

Comment #7 posted on September 13, 2011 at 06:54 AM

Aaron Joseph wrote…


send your resume to .(JavaScript must be enabled to view this email address).


Comment #8 posted on September 13, 2011 at 03:53 PM

patrick wrote…

cool, thanks aaron.

Comment #9 posted on September 13, 2011 at 04:52 PM

MKAP wrote…

This looks beautiful! Congratulations guys

Comment #10 posted on September 14, 2011 at 07:36 PM

James wrote…


Comment #11 posted on September 14, 2011 at 08:41 PM

dre wrote…

thios will def. be my fav. spot in the city now vansgasm

Comment #12 posted on September 15, 2011 at 05:37 AM

Bahram wrote…

Congrats on the store! Was wondering how a couple of friends and I who are here in town building a skatepark could score some passes to the Suicidal show? Thanks,

Comment #13 posted on September 15, 2011 at 04:12 PM

el mexsk8 wrote…


Comment #14 posted on September 16, 2011 at 09:41 PM